AI Insights · Timothy · April 2023
Top 5 MOBA Applications in the UK: Q1 2023 Performance
Explore the performance of the top 5 MOBA applications in the United Kingdom during the first quarter of 2023, including trends in downloads, revenue, and active users.
During the first quarter of 2023, the top 5 MOBA applications in the United Kingdom showcased diverse trends in downloads, revenue, and active users. Below is a detailed look at the performance of Pokémon UNITE, Brawl Stars, Mobile Legends: Bang Bang, League of Legends: Wild Rift, and Arena of Valor.
Pokémon UNITE from The Pokemon Company experienced a fluctuating quarter. Weekly revenue started at approximately $9.1K and saw a significant dip to around $3.3K in mid-January, before peaking again at $7.3K in late February. Downloads began strong with about 20K in the first week of January but declined steadily to around 5.2K by the end of March. Active users showed a slight decline from roughly 74K at the beginning of January to about 58K by the end of March.
Supercell’s Brawl Stars saw a similar pattern in weekly revenue, starting at around $57K, dipping to approximately $15K, and then rising again to $48K in early March. Downloads decreased from about 15K at the end of December to roughly 7K by the end of March. Active users also showed a downward trend from around 383K to 269K over the same period.
Mobile Legends: Bang Bang by Shanghai Moonton Technology Co., Ltd. had more stable revenue, starting at around $63K and fluctuating between $36K and $63K throughout the quarter. Downloads remained relatively low, ranging from approximately 2.9K to 4.8K. Active users saw a gradual increase from around 31K to 34K by the end of March.
Riot Games' League of Legends: Wild Rift had a spike in revenue in early January at approximately $65K, which then decreased to around $12K by early February, with another peak of $27K in mid-March. Weekly downloads hovered around 2.2K to 3.3K throughout the quarter. Active users remained relatively stable, fluctuating between 19K and 24K.
Lastly, Arena of Valor from Level Infinite experienced lower revenue compared to the other apps, starting at approximately $3.4K and ending the quarter at around $3K. Downloads were modest, ranging from about 400 to 670 per week. Active users remained fairly stable, fluctuating between 2.7K and 3K.
These insights highlight the dynamic nature of the MOBA app market in the UK during Q1 2023. For more detailed analytics and insights, visit Sensor Tower.