Top 5 Lifestyle Apps in South Africa for Q1 2023

In the first quarter of 2023, the top 5 lifestyle apps in South Africa showcased varied performance in terms of downloads, active users, and revenue. Here's a detailed look at their trends:

Pinterest saw robust weekly downloads, peaking at 29.6K in the week of March 20, with a consistent average around 25K throughout the quarter. Weekly active users remained strong, hovering around 1.6M, with a slight peak of 1.66M in mid-March.

Ms. Yvonne: Face aging editor experienced significant fluctuations in weekly downloads, from a low of 60 in mid-January to a high of 22.9K at the end of March. Active users mirrored this trend, rising from 20K in mid-January to over 81K by the end of March. Revenue remained minimal but showed a small increase towards the end of the quarter, reaching $2 weekly.

VodaPay Zero maintained steady weekly downloads, averaging around 7.5K, with a slight peak of 9.5K at the end of January. Active users increased gradually, starting at 32.6K and reaching over 40K by the end of March.

Yope: Friends' groups showed a consistent download rate, averaging around 6.5K weekly, with a notable peak of 10.3K in late January. Active users also grew steadily from 9.5K at the start of the quarter to 25.7K by March 20.

Google Home had stable weekly downloads, averaging around 5K, with a peak of 7.3K in early January. Active users remained relatively stable, around 93K, despite a slight dip in early February.

For more detailed insights and data, visit Sensor Tower.