Top 5 Lifestyle Apps in Kenya Q1 2023 Performance

In the first quarter of 2023, the top 5 lifestyle apps in Kenya displayed varied performance metrics in terms of weekly downloads and active users. Here’s a closer look at how each app fared during this period.

MySafaricom experienced a steady number of weekly downloads, starting with approximately 31K in late December and peaking mid-February at around 37K. The number of downloads saw a dip towards the end of Q1, settling at around 21.5K. Weekly active users started strong at 1.68M but saw a gradual decline, ending the quarter at approximately 1.58M.

My Airtel showed fluctuating download numbers, beginning with around 17.7K in late December and dropping to a low of about 7.8K in mid-February. However, the app saw a resurgence in downloads towards the end of the quarter, reaching up to 15.3K. Weekly active users remained fairly stable, starting at 213K and ending at approximately 208K.

Pinterest maintained a consistent download rate throughout the quarter. Weekly downloads started at 14.4K and peaked at around 16.8K in mid-March. Active users remained steady, starting at 357K and ending the quarter at approximately 357K as well.

Yope: Friends' groups saw significant fluctuations in weekly downloads. The app started with about 6.2K downloads in late December, peaking at 15.8K in early February before experiencing a decline, finishing the quarter at around 10.3K. Weekly active users saw a steady increase from 13.8K to 37.1K over the quarter.

Glovo: Food Delivery and More had a consistent download rate, with minor fluctuations. Weekly downloads started at 9.9K and varied around 7.6K to 8.2K throughout the quarter. Active users remained relatively stable, starting at 134K and ending at approximately 138K.

These insights into the performance of the top 5 lifestyle apps in Kenya during Q1 2023 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.