Top 5 Lifestyle Apps Performance in Italy for Q1 2023

In the first quarter of 2023, Italy saw notable performance trends among the top 5 lifestyle apps on a unified platform. Here's an overview of how these apps performed in terms of weekly downloads, revenue, and active users.

Pinterest started the quarter with around 69K downloads, which gradually declined to approximately 48K by the end of March. The app's active users fluctuated, peaking at about 5.5M in early January and ending the quarter with around 5.4M active users.

Glovo: Food Delivery and more saw its weekly downloads peak at over 50K in early February before settling down to about 32K by the end of March. Its active user base started at around 620K and saw a slight increase to roughly 656K by the end of the quarter.

Amazon Alexa experienced a sharp drop in weekly downloads from 123K at the beginning of the quarter to around 26K by the end of March. The app’s active users also saw a decline, starting at approximately 732K and ending the quarter with around 590K active users.

Google Home had a steady decline in weekly downloads from around 40K at the start of January to about 15K by the end of March. Active users also decreased from nearly 299K to approximately 243K during this period.

NGL: ask me anything saw its weekly revenue peak at around $13K in mid-March. The app's downloads fluctuated, peaking at about 34K in early January and ending the quarter with around 21K. Active users saw a general decline from 228K to 187K by the end of March.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.