Top 5 Lifestyle Apps in Egypt: Q1 2023 Performance

In Q1 2023, the top 5 lifestyle applications in Egypt demonstrated notable trends in downloads, revenue, and active user engagement. Here’s an overview of their performance:

Muslim Muna: Quran Azkar Athan started the quarter with approximately 232K weekly downloads, which saw fluctuations before peaking at 282K in mid-March. Weekly revenue showcased a steady rise, starting from around $60 and reaching up to $105 by the end of March. The app also maintained a robust active user base, growing from 4.7M to over 5.5M at its peak.

Pinterest experienced consistent weekly downloads, beginning with around 50K and reaching a high of 69K in mid-February. Active users showed a stable trend, ranging between 1.5M and 1.6M throughout the quarter.

Prayer Now: Azan Prayer Times saw its weekly downloads rise from approximately 30K to a peak of 110K in mid-March. Revenue followed a similar upward trajectory, starting at around $69 and reaching $304 by the same period. Active users increased steadily from 2.7M to over 3.3M by the end of March.

Al-Quran (Pro) observed a significant boost in weekly downloads, beginning at around 19K and surging to 210K in mid-March. Active users also saw a sharp increase, starting at approximately 156K and peaking at 315K.

AlMosaly: Athan, Qibla, Quran demonstrated growth in weekly downloads, starting from around 17K and reaching 120K in mid-March. Revenue increased from about $277 to $513 over the quarter. The app's active user base grew from 148K to nearly 292K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.