AI Insights · Timothy · April 2023
Top 5 Lifestyle Apps in UAE Q1 2023
Explore the performance of the top 5 lifestyle apps in the UAE during Q1 2023, with insights into downloads, revenue, and active users.
The first quarter of 2023 saw significant activity in the lifestyle app category in the United Arab Emirates. Here's a detailed look at how the top 5 apps performed during this period, based on data from Sensor Tower.
Muslim Muna: Quran Azkar Athan from Muslimuna Studio experienced a notable increase in weekly revenue, peaking at around $38 in the last week of March. Weekly downloads showed a significant jump mid-March, reaching 81K in the week of March 20, before stabilizing at 15K by the end of the quarter. Weekly active users also saw a substantial rise, increasing from 138K at the start of January to 233K in the week of March 20, before slightly dropping to 213K by the end of March.
Emirates Draw had a varied performance in terms of downloads and active users. Weekly downloads started strong with 39K in late December but gradually decreased to 7.5K by the end of March. Weekly active users followed a similar trend, starting at 65K and fluctuating before ending the quarter at 51K.
dubizzle maintained a steady download rate, peaking at around 15K in mid-February. However, downloads slightly dipped to 10K by the end of March. The app's weekly active users remained relatively stable, with minor fluctuations, ending the quarter at around 114K.
Smiles UAE saw a consistent download rate, with a notable increase mid-March, reaching approximately 13K. Weekly active users showed stability throughout the quarter, averaging around 70K.
Pinterest continued to be a popular choice, with weekly downloads mostly hovering around 12K. Weekly active users saw a slight decline from around 1.25M at the start of the quarter to approximately 1.20M by the end of March.
This data highlights the dynamic nature of app usage in the UAE's lifestyle category. For more detailed insights, visit Sensor Tower.