Top 5 Lifestyle Apps Performance in Kenya - Q1 2023

In Q1 2023, the top 5 lifestyle apps in Kenya showed varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared:

Tinder Dating App: Chat & Date experienced a dynamic quarter. Weekly revenue fluctuated, peaking at around $3.5K in mid-January before a gradual decline to approximately $2.2K by the end of March. Downloads saw a significant rise in early February, reaching over 10K, while weekly active users hovered around 77K to 87K, with a notable dip in the final weeks.

Bumble Dating App: Meet & Date maintained consistent performance. Revenue remained relatively stable, averaging between $1.6K to $2.3K throughout the quarter. Downloads peaked at 4.9K in mid-March, and active users saw a substantial increase, reaching over 73K by the end of March.

Zodi: Horoscope & Astrology showed an interesting revenue trend. The app saw a surge in revenue, hitting $1.5K in mid-February, before falling to $75 by the end of March. Active users remained stable, averaging around 50 users weekly.

OkCupid Dating: Date Singles had a varied quarter. Revenue fluctuated from $144 to $269, with downloads peaking at 2.8K in the last week of March. Active users increased significantly, reaching over 30K by the end of the quarter.

Muzz: Muslim Marriage & Social maintained steady performance. Weekly revenue remained consistent, averaging around $200. Downloads were stable, with minor fluctuations, and active users ranged between 2.8K to 3K.

For more detailed insights and data, visit Sensor Tower.