AI Insights · Timothy · April 2023
Top 5 Lifestyle Apps in Brazil Q1 2023: Unified Platform Performance
An overview of the performance of the top 5 lifestyle apps in Brazil for Q1 2023, based on weekly downloads, revenue, and active users data from Sensor Tower.
In the first quarter of 2023, the top 5 lifestyle applications in Brazil showed diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance on a unified platform:
Tinder Dating App: Chat & Date maintained a strong presence with weekly revenue peaking at around $407K in the last week of December 2022 and showing a slight decline to $373K by the end of March 2023. Weekly downloads were quite dynamic, starting at approximately 139K in late December and peaking at 162K in mid-February. Active users fluctuated around the 5M mark, with a minor decrease from 5.02M to 4.77M over the quarter.
Inner Circle: Dating Community saw a consistent performance in weekly revenue, starting at about $94K and ending the quarter slightly lower at $87K. Weekly downloads hovered around the 40K range, peaking at 47K in the first week of January. Active users started at 211K and reached a high of 249K in early January before settling at 226K by the end of March.
happn: Dating, Chat & Meet showed stable weekly revenue, beginning at $73K and ending at $66K. Downloads saw a peak of 55K in the first week of January, with a general downward trend to 44K by the end of March. Active users remained relatively steady, fluctuating between 1.12M and 1.28M throughout the quarter.
Bumble Dating App: Meet & Date experienced a gradual increase in weekly revenue, starting at $48K and peaking at $63K in late February. Weekly downloads varied, starting at 25K and peaking at 43K in mid-March. Active users showed a steady increase from 237K to 278K by late February, then slightly decreased to 253K by the end of March.
GetNinjas para Profissional had a modest revenue increase, starting at $7K and reaching its peak at $16K in mid-March. Weekly downloads started at 14K and peaked at 30K in mid-January, with a slight decline to 22K by the end of March. Active users grew from 80K to a high of 101K in mid-January before stabilizing around 81K at the end of the quarter.
These insights are based on data provided by Sensor Tower. For more detailed analysis, visit Sensor Tower’s platform.
