Top 5 Insurance Apps in Turkey Q1 2023 Performance

In the first quarter of 2023, the top 5 insurance apps in Turkey demonstrated varied performance trends in downloads, active users, and revenue. This data, sourced from Sensor Tower, provides a comprehensive look at their market presence and user engagement.

Allianz'ım saw a noticeable decline in weekly downloads, starting from approximately 29.4K at the end of 2022 to a low of around 13.3K in mid-March, before rebounding to 16.2K by the end of Q1. Weekly active users also fluctuated, peaking at 56K in early January and settling at 43.4K by the quarter's end.

AHE Mobil experienced a strong start with weekly downloads reaching 18.1K in the first week of January, but this number gradually declined to 13.2K by the end of March. Despite this, weekly active users remained relatively stable, starting at 103K and ending the quarter at 102K.

AgeSA Mobil had a mixed quarter with downloads starting at 8K and peaking at 13.3K in early March, then falling to 11.1K by the end of the quarter. Active users showed an upward trend from 46.7K in late December to 58.7K in early March, before stabilizing around 51.4K.

Garanti BBVA Emeklilik Mobile maintained a consistent download rate, starting at 10.4K and ending at 10.6K by the end of Q1. Active users fluctuated but stayed within the 25.9K to 35.8K range, ending the quarter at 34K.

Lastly, Aksigorta showed a steady increase in weekly downloads, starting at 8.6K and peaking at 13.1K in late February, before declining to 6.6K by the end of March. Active users grew from 24.7K in late December to a high of 35.6K in late February, ending the quarter at 30.8K.

For more detailed insights and data, visit Sensor Tower.