AI Insights · Timothy · April 2023
Top 5 Insurance Apps Performance in Poland for Q1 2023
Explore the performance of the top 5 insurance apps on a unified platform in Poland during Q1 2023, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2023, the performance of the top five insurance apps in Poland showed varied trends in downloads and active users, with some apps experiencing significant growth. Data for these insights is sourced from Sensor Tower.
mojePZU mobile displayed a consistent performance throughout Q1 2023. Weekly downloads saw an upward trend, peaking at around 11K in the final week of March. Active users also showed a steady increase, starting from 20.6K at the end of December and reaching approximately 25.6K by the end of March.
CUK Ubezpieczenia had modest weekly downloads, with a slight decline towards the end of the quarter. Downloads began at 358 in late December and ended at 487 in the last week of March.
Meine AOK experienced a stable trend in weekly downloads, starting at 292 and gradually increasing to 353 by mid-March before slightly declining to 310 by the end of the quarter. Active users remained relatively constant, starting at 1.3K and peaking at around 1.5K in mid-March.
MyAllianz MY showed growth in weekly downloads, starting at 167 in late December and rising to 390 by the end of March. The app did not report any active user data.
PZU Apteka saw fluctuating weekly downloads, beginning at 303 and ending at 131 by the last week of March, with a noticeable drop in the final weeks of the quarter.
For more detailed insights and data, visit Sensor Tower.
