Top 5 Insurance Apps in Mexico Q1 2023 Performance Analysis

In the first quarter of 2023, the top 5 insurance apps in Mexico demonstrated diverse trends in weekly downloads and active users. Here’s a detailed look at each app's performance, based on data from Sensor Tower.

Afore SURA from SURA México saw a robust start to the year. Weekly downloads peaked mid-quarter, reaching approximately 42.4K in the week of February 13, before stabilizing around 28.5K at the end of March. Active users showed a similar trend, starting at 93.7K and peaking at 134K in the week of March 20 before settling at 121.7K.

Soy Cliente GNP from GNP Seguros had a varied quarter. Weekly downloads fluctuated, starting at 9K and ending the quarter with a significant spike to 11.9K. Active users increased consistently, starting from 16.2K and reaching 19.1K by the end of March.

QMóvil from Quálitas Compañia de Seguros maintained a stable performance. Weekly downloads hovered around 3.1K to 3.7K throughout the quarter. Active users showed a steady trend, starting at 8.9K and ending at 9.2K.

Rastreator : Seguros Auto&Moto from Rastreator.mx experienced notable fluctuations in downloads, peaking at 4.5K in the week of February 27 before ending the quarter at approximately 3K. Active users started at 39.9K, saw a dip to 34.6K mid-quarter, and recovered to 39.9K by the end of March.

BBVA SOS - Asistencia de Auto from BBVA showed a consistent pattern in weekly downloads, with fluctuations between 2.3K and 4.8K. Active users started at 12.2K, peaked at 15.5K at the end of January, and ended the quarter at 13.9K.

For more insights and detailed data on app performance, visit Sensor Tower.