AI Insights · Timothy · April 2023
Top 5 Insurance Apps Performance in Latin America Q1 2023
Discover the performance of the top 5 insurance apps in Latin America during Q1 2023, including trends in weekly downloads, active users, and revenue.
Throughout the first quarter of 2023, the top 5 insurance applications in Latin America demonstrated notable trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.
Afore SURA saw a significant increase in weekly downloads, starting at around 19.4K at the end of December 2022 and peaking at 42.4K in mid-February. By the end of March, downloads stabilized at approximately 28.5K. Active users followed a similar upward trend, beginning with 93.7K and reaching a high of 134K in mid-March before slightly decreasing to 121.7K.
Porto: Seguros, Cartão virtual maintained a steady download rate, with figures fluctuating between 26.3K and 36.9K throughout the quarter. Active users demonstrated consistent growth, starting at 511K and ending the quarter at 560K.
Bradesco Seguros experienced a consistent download pattern, beginning with 15.4K and reaching up to 28.4K by mid-January. Active users also saw a steady increase, starting at 150K and peaking at 186K in mid-January, before stabilizing at around 180K by the end of March.
Bradesco Saúde had fluctuating download numbers, beginning at 13.2K and varying between 11.4K and 20.9K throughout the quarter. Active users showed a similar pattern, starting at 109K and peaking at 120K at the end of January, then stabilizing around 111K towards the end of March.
SulAmérica Saúde also showed a stable download trend, starting at 10.5K and reaching up to 21.5K by the end of February. Active users increased from 97.7K at the end of December to 126K by the end of March.
For more detailed insights and trends, visit Sensor Tower.
