AI Insights · Timothy · April 2023
Top 5 Finance Apps Performance in Guatemala, Q1 2023
A look at the top 5 finance apps in Guatemala during Q1 2023, highlighting their weekly downloads and active users trends.
The first quarter of 2023 presented an interesting landscape for finance applications in Guatemala. Here's a detailed look at the performance of the top 5 finance apps on a unified platform, based on data from Sensor Tower.
BANRURAL saw consistent activity throughout the quarter. Weekly downloads fluctuated, peaking at 21.9K in mid-March and dipping to 14.7K in late February. Active users showed a steady increase, starting at 218K and reaching approximately 237K by the end of March.
Vana - Tu crédito fácil y rápido experienced a notable rise in weekly downloads, especially in March, with a peak of 20.5K. Active users also increased from roughly 98K at the beginning of the quarter to 104.6K by the end.
Bi en Línea exhibited significant growth in both downloads and active users. Downloads peaked at 12.1K in mid-March, while active users increased from 242.5K to 265.1K over the quarter.
fri showed varied download trends with a peak of 15.3K in mid-February and a dip to 3.4K by late February. Despite these fluctuations, the app maintained a presence in the market.
Kash demonstrated a strong upward trend in weekly downloads, reaching 16.9K in mid-March. Active users followed a similar pattern, increasing from 16.4K to 26.2K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
