AI Insights · Timothy · April 2023
Top 5 Finance Apps in Central America Q1 2023
In Q1 2023, the top finance apps in Central America showed significant growth in downloads and active users, with some reaching millions of weekly interactions.
In the first quarter of 2023, the finance app landscape in Central America experienced notable activity. Here’s a closer look at the performance of the top 5 finance applications, based on data from Sensor Tower.
Banco del Bienestar Movil saw a remarkable increase in weekly downloads, starting from approximately 66K in late December to a peak of 334K in early March. The app maintained high weekly active user numbers, growing from 272K to a peak of 957K in early March.
BBVA México maintained a steady performance in weekly downloads, fluctuating between 186K and 218K. The app consistently engaged a substantial number of active users, ranging from 8.8M to 8.9M throughout the quarter.
Banco Azteca exhibited stable weekly download numbers, averaging around 160K. The app's weekly active users remained robust, peaking at approximately 4.5M in mid-February before slightly declining to 4M by the end of March.
Spin by OXXO experienced a consistent climb in weekly downloads, reaching up to 178K in the last week of March. Its weekly active users also increased, growing from 493K to 618K over the quarter.
Mercado Pago: cuenta digital showed strong weekly download figures, peaking at 171K in the first week of January. The app's weekly active users remained stable, with numbers hovering around 3M and peaking at 3.3M in late February.
For more insights and detailed analytics, visit Sensor Tower.
