Top 5 Finance Apps Performance in Brazil in Q1 2023

In the first quarter of 2023, the top finance apps in Brazil demonstrated significant trends in downloads, revenue, and active users. Data from Sensor Tower provides an in-depth look at the performance of these apps on a unified platform.

Nubank: Conta, Cartão e mais saw a consistent rise in weekly downloads, starting at approximately 567K in late December 2022 and reaching a peak of around 825K by the end of March 2023. The app also maintained a strong user base, with weekly active users increasing from about 40.7M at the beginning of the quarter to 44.6M by the end.

SerasaConsumidor experienced a steady weekly revenue, peaking at around $115K in early February. Downloads fluctuated, starting at roughly 279K and reaching a high of about 395K in mid-January. Active users showed some variation, beginning at 3.9M in late December and stabilizing at approximately 4.2M by the end of March.

CAIXA Tem had a dynamic quarter with weekly downloads ranging from 276K to 404K. The app’s active user base showed a slight increase, starting at 6.6M and peaking at around 7.5M in mid-February before ending the quarter at approximately 6.8M.

FGTS maintained a stable download rate, with weekly numbers generally hovering around 300K to 400K. Active users fluctuated, starting at about 4.2M and reaching a peak of 5.7M in early January before settling at around 4.4M by the end of March.

PicPay: Conta, Cartão e Pix showed a consistent download trend, with weekly numbers ranging from 297K to 375K. Active users saw some fluctuation, beginning at around 14.0M in late December and ending the quarter at approximately 13.6M.

For more detailed insights and analytics, visit Sensor Tower.