Top 5 Finance Apps in Argentina Q1 2023: Unified Platform Performance

In the first quarter of 2023, the top finance applications in Argentina showcased significant performance trends on a unified platform. Here's a detailed look at the weekly downloads and active users for the top 5 apps, with data sourced from Sensor Tower.

Mercado Pago: cuenta digital experienced an upward trajectory in weekly downloads, starting with approximately 98K in late December and peaking at nearly 193K in the first week of March. The app maintained a robust active user base, growing from around 11.8M to 13M by the end of the quarter.

Naranja X: tu plata CRECE saw steady weekly download numbers, beginning at about 50K and reaching a high of 90K in early March. Active users also showed a positive trend, increasing from 690K to a peak of 864K before a slight dip to 757K at the quarter's end.

BNA+ demonstrated consistent download activity, with numbers fluctuating between 60K and 89K throughout the quarter. Active users fluctuated as well, starting at 2.2M, rising to 2.5M at the end of January, and stabilizing around 2.3M by late March.

YOY showed a remarkable increase in weekly downloads, beginning at 16K and hitting a peak of 98K by late February. Active users also grew significantly, from 55K to a high of 272K, before decreasing to about 178K by the end of March.

Cuenta DNI maintained steady download numbers, starting at 44K and peaking at 60K in early January. The app's active user base remained strong, growing from 2.4M to a peak of 2.7M before settling at 2.6M by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.