AI Insights · Timothy · April 2023
Top Dating Apps Performance in South Africa for Q1 2023
An overview of the performance of the top 5 dating applications on a unified platform in South Africa during the first quarter of 2023.
The first quarter of 2023 saw notable trends and shifts in the performance of the top five dating applications in South Africa. Here’s a detailed look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.
Tinder Dating App: Chat & Date started the quarter strong with weekly revenue peaking at around $29K in late December but saw a slight decline, stabilizing between $21K and $26K for most of the quarter. Weekly downloads ranged from approximately 11.7K to 16.2K, with a notable peak in the week of March 20. Active users fluctuated, starting at about 179K in late December, dropping to around 139K by the end of March.
Badoo Dating App: Meet & Date maintained a consistent weekly revenue, generally hovering around $8K to $10K, with occasional spikes. Downloads showed a steady increase, peaking at 12.5K in mid-March. Active users remained relatively stable, oscillating between 286K and 309K throughout the quarter.
Yope: Friends' groups saw a varied download pattern, with the highest downloads reaching 10.4K in late January before stabilizing around 5K to 8.7K. Active user numbers increased steadily, starting from 9.5K in late December and reaching approximately 25.7K by mid-March.
Dating and Chat - SweetMeet experienced modest revenue growth, starting at $105 and peaking at $239 by the end of March. Weekly downloads varied, with noticeable peaks, particularly in mid-March at 9.8K. Active users showed a consistent increase, growing from 25.5K in late December to over 30K by mid-March.
Dating and Chat - Evermatch had the highest weekly revenue of $489 in late February. Downloads fluctuated, peaking at 10.7K in early January before stabilizing between 4K and 6.5K. Active users followed a similar trend, peaking at 14.7K in early January and ending the quarter around 7.5K.
For more detailed insights and comprehensive data, visit Sensor Tower.