Top 5 Dating Apps Performance in Nigeria - Q1 2023

In the first quarter of 2023, the dating app landscape in Nigeria witnessed notable trends in downloads, revenue, and active users. Here’s a closer look at the performance of the top five dating apps, based on data from Sensor Tower.

Dating and Chat - SweetMeet saw an impressive increase in weekly revenue, peaking at $272 by the end of March. The app's weekly downloads fluctuated, reaching a high of approximately 42K in mid-March. Active users consistently grew from about 172K at the start of January to nearly 200K by the end of the quarter.

Tinder Dating App: Chat & Date experienced a varied revenue trend, starting at around $14.6K and ending the quarter at roughly $5K. Weekly downloads remained relatively stable, peaking at over 21K in late December and maintaining around 14K to 15K towards the end of March. The app saw a consistent active user base, fluctuating between 360K and nearly 388K throughout the quarter.

Dating and Chat - iHappy had a steady decline in weekly revenue, ending at $117. Downloads showed some volatility, with a notable increase to 18.3K in early January and a rebound to over 10K by the end of March. Active users saw a decrease from approximately 130K in early January to around 112K by the end of the quarter.

MeetMe: Chat & Meet New People showed a significant spike in weekly revenue in late February at $384, before declining to $182 by the end of March. Weekly downloads were highest at the beginning of January with approximately 13.5K, stabilizing around 9K towards the end of the quarter. Active users saw a gradual decline from around 38K to approximately 26K.

Yope: Friends' groups, while not generating revenue, showed notable activity in other metrics. Downloads peaked at over 15K in mid-February before dropping to about 5.7K by the end of March. Active users increased significantly from around 11K at the start of January to over 25K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.