Top 5 Dating Apps Performance on Unified Platform in Nigeria Q1 2023

During the first quarter of 2023, the top 5 dating applications in Nigeria showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance.

Tinder Dating App: Chat & Date from Tinder LLC experienced fluctuations in weekly revenue, peaking at approximately $19.5K in the first week of January and then declining to around $5K by the end of March. Weekly downloads started strong at about 22K in late December but gradually decreased, hovering around 14K to 15K in March. The app maintained a solid user base, with weekly active users fluctuating between 360K and 390K throughout the quarter.

Poppo live showed a slight decline in weekly revenue, starting at $5.5K in early January and dropping to approximately $2.3K by the end of March. Weekly downloads also saw a downward trend from around 8.9K to 4.8K over the quarter. Weekly active users remained relatively stable, ranging between 20K and 22K.

Bumble Dating App: Meet & Date from Bumble Holding Limited had a consistent revenue stream, with weekly earnings starting at $5.5K and ending at $2.8K. Downloads were steady, fluctuating between 5.5K and 7K. The app's weekly active users increased from 166K to 185K, indicating a growing user base.

Badoo Dating App: Meet & Date from Badoo saw its weekly revenue peak at $3.3K in early January, declining to around $1.5K by the end of March. Weekly downloads ranged from 6.9K to 8.5K, and the app maintained a stable number of active users, fluctuating between 253K and 275K.

MIGO Live-Voice and Video Chat from MIGO LIVE had a mixed performance. Weekly revenue started at $1.3K and dropped to under $300 by the end of March. Downloads varied, peaking at 12.2K in early January and falling to around 6.5K in late March. Weekly active users showed a downward trend, decreasing from 14.8K to 10.5K.

These insights come from Sensor Tower, a leading provider of market intelligence and analytics for the mobile app economy. For more detailed insights and trends, visit Sensor Tower.