Top 5 Dating Apps in Kenya in Q1 2023: Performance Insights

In the first quarter of 2023, the top 5 dating apps in Kenya showed varied performance trends in terms of weekly downloads, revenue, and active users. Below are the insights into each app's performance, based on data from Sensor Tower.

Tinder Dating App: Chat & Date experienced a fluctuating weekly revenue, peaking at around $3.5K in mid-January and declining to approximately $2.2K by the end of March. Weekly downloads saw a peak of 10.5K in early February, ending the quarter with about 7.8K. Active users ranged from a high of 87.7K at the start of the quarter to around 76.4K by the end.

Bumble Dating App: Meet & Date showed a relatively stable weekly revenue, with figures around $2.3K peaking in mid-January and decreasing to $1.6K by the end of March. Downloads saw a significant jump to 4.9K in mid-March, ending the quarter with 3.6K. Active users increased from 51.7K at the start to 73.2K in mid-March, before settling at 68.5K.

AfroIntroductions: Afro Dating had a steady weekly revenue, peaking at around $532 in late December and ending the quarter with $498. Downloads saw an upward trend, starting at 3.4K and reaching 7.1K by the end of March. Active users also increased from 5.8K to 9.3K over the same period.

Badoo: Dating. Chat. Friends maintained a consistent weekly revenue, peaking at $464 in the final week of March. Downloads fluctuated, with a peak of 3.2K in mid-February and ending at 1.9K. Active users saw a decline from 80.7K in early January to 66.3K by the end of March.

OkCupid Dating: Date Singles showed a stable revenue trend, peaking at $269 in late December and maintaining around $252 by the end of March. Downloads saw a significant rise to 2.8K in late March. Active users increased from 23.8K at the start to 30.3K by the end of the quarter.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.