Top 5 Apparel Apps Performance in Ukraine Q1 2023

During the first quarter of 2023, the top 5 apparel apps in Ukraine exhibited diverse performance trends on a unified platform. Below is an overview of their weekly downloads and active user metrics.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from around 6.2K at the end of December and peaking at 19.9K in mid-March. Active users also showed a consistent upward trend, beginning at approximately 95.6K and rising to 154K by the end of March.

Zalando – Online fashion experienced fluctuating weekly downloads, with notable peaks in early March at around 7.8K and again in mid-March at 7.7K. Active users increased from about 38.1K at the end of December to 52.9K by mid-March, before slightly declining to 50.9K at the end of the quarter.

ZARA maintained relatively stable weekly downloads, starting at 4.5K and peaking at 7.4K in mid-March. Active users showed a gradual increase from 33.2K to 40.7K over the quarter, with a slight dip to 38.1K at the end of March.

MODIVO - Moda i zakupy online displayed an upward trend in weekly downloads, starting at about 3.1K and reaching a peak of 6.7K in mid-March. Active users also rose steadily from 14K to 22.3K by mid-March, with a slight decrease to 21.4K towards the end of the quarter.

efootwear.eu online shoe store had significant growth in weekly downloads, starting at 709 and peaking at 7.9K in mid-March. Active users increased from approximately 11.5K to 23.3K over the same period.

These trends provide a snapshot of the dynamic performance of top apparel apps in Ukraine for Q1 2023. For a more detailed analysis, visit Sensor Tower.