Top 5 Apparel Apps in Turkey Q1 2023 Performance

In the first quarter of 2023, the top 5 apparel apps in Turkey exhibited diverse trends in downloads and active users. Below is a detailed overview of their performance based on data from Sensor Tower.

Trendyol: Fashion & Trends saw a notable fluctuation in weekly downloads, starting with 262K in late December 2022 and reaching a peak of 390K in the week of March 13. Active users remained relatively stable, with a slight increase from 23.4M at the beginning of January to 24.2M by late March.

DeFacto - Clothing & Shopping experienced a varied trend in weekly downloads, beginning with 61.7K in late December and peaking at 87.2K in mid-January. Active users showed some fluctuations, starting at 532K in late December and reaching around 420K by the end of March.

ZARA had a significant spike in weekly downloads in the first week of January with 199K, followed by a decline and stabilization around the 20K-30K range for the rest of the quarter. Active users increased from 253K in late December to 382K in early January before stabilizing around 230K-240K towards the end of the quarter.

BERSHKA showed a notable spike in weekly downloads at the start of January with 177K, then declined to an average of 10K-15K for the rest of the quarter. Active users increased from 126K in late December to 206K in early January, maintaining around 120K-130K by the end of the quarter.

adidas: Shop Shoes & Clothing had a varied trend in weekly downloads, starting at 20.8K in late December, peaking at 46.3K in mid-March. Active users increased from 189K in late December to 262K by mid-March, finishing the quarter at around 222K.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of apparel apps in Turkey. For more detailed analytics and trends, visit Sensor Tower.