AI Insights · Timothy · April 2023
Top 5 Apparel Apps in Tunisia Q1 2023: Performance Overview
Explore the performance of the top 5 apparel apps in Tunisia during Q1 2023, focusing on trends in downloads, revenue, and active users.
In the first quarter of 2023, the top 5 apparel apps in Tunisia showed varied performance across downloads and active users on a unified platform. Here’s a detailed look at their trends.
SHEIN-Shopping Online saw a steady increase in weekly downloads, starting from 3.1K in late December and peaking at approximately 4.9K by the end of March. Active users also rose consistently, beginning at 37.1K and reaching 43.5K by the quarter's close.
HA FidBox experienced a significant spike in downloads, particularly in the weeks of February 13 and March 27, with 9.2K and 22.7K downloads respectively.
Zara maintained a relatively stable download range, with notable peaks at 2.1K in late January. Active users fluctuated slightly but remained around the 10K to 12K mark throughout the quarter.
BERSHKA: Fashion & trends showed a consistent download rate, peaking at 2.5K in late January. Active users saw a rise to 5.5K in the same period but gradually declined to 2.7K by the end of March.
PULL&BEAR: Fashion and Trends had a steady download rate, with a peak at 1.9K in late January. Active users increased to around 3.1K in the same period and then saw a gradual decrease to 2.1K by the end of March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
