Top 5 Apparel Apps Performance in El Salvador Q1 2023

During the first quarter of 2023, the top five apparel applications in El Salvador displayed varied performance metrics in terms of downloads and active users. The data, sourced from Sensor Tower, offers insights into the weekly trends of these apps.

SHEIN - Shopping Online saw a notable increase in weekly downloads, starting at 8.4K in late December and peaking at around 12.1K by mid-March. Active users also showed a steady rise, beginning at 156.6K and reaching approximately 183.1K towards the end of the quarter.

ZARA maintained a consistent performance throughout the quarter. Weekly downloads fluctuated between 353 and 648, with a noticeable peak of 607 in mid-March. Active users remained relatively stable, hovering around the 3K mark, with slight increases and decreases.

BERSHKA experienced a steady but modest download rate, starting at 439 and ending the quarter at 301. Active users showed a slight decline from 2.6K to 2.2K, with minor fluctuations in between.

Fashion Nova had a stable download rate, starting at 339 and peaking at 462 in mid-March. Active users followed a similar trend, starting at 1.8K and ending at approximately the same number, with slight variations throughout the quarter.

Finally, PULL&BEAR exhibited a relatively stable download trend, ranging from 217 to 414, with a consistent number of active users around the 1.2K to 1.6K mark.

For more detailed insights and data, visit Sensor Tower.