Top 5 Apparel Apps in South America Q1 2023 Performance

In the first quarter of 2023, the top 5 apparel applications on a unified platform in South America displayed diverse performance metrics in terms of downloads and active users. Here’s a detailed look at the trends for each app:

SHEIN - Shopping Online maintained a robust presence, with weekly downloads peaking at around 1.26M in late March. The app saw consistent download numbers, mostly hovering above 1M throughout the quarter. Active users fluctuated slightly but generally showed an upward trend, reaching approximately 21.1M by early March.

adidas: Shop Shoes & Clothing experienced a decline in weekly downloads, starting the quarter at 124K and dropping to about 60K by late March. Active users also showed some variation, with a peak of approximately 1.18M in early January, before stabilizing around 1.04M towards the end of the quarter.

Lojas Renner - Comprar Roupas saw its weekly downloads peak at around 86K in early March but faced a declining trend towards the end of the quarter, closing at roughly 63K. Active users showed a similar pattern, starting at 1.99M in early January and decreasing to approximately 1.54M by the end of March.

Zattini: ofertas de roupas exhibited a steady performance in weekly downloads, peaking at 72K in mid-February and then decreasing to around 38K by the end of March. Active users also saw a decline, from about 606K in early January to approximately 484K by late March.

C&A Pay had a mixed performance in weekly downloads, starting at 71K in late December and dropping to about 47K by the end of March. However, the number of active users increased steadily throughout the quarter, peaking at around 569K in mid-March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s official website.