Top 5 Apparel Apps in Sweden Q1 2023

In the first quarter of 2023, the top 5 apparel apps in Sweden—SHEIN - Shopping Online, Zalando – Online fashion, H&M - we love fashion, LightInTheBox, and NA-KD - Shop Fashion Online—showed varied performance in terms of weekly downloads and active users. Here’s an overview of their trends:

SHEIN - Shopping Online saw a steady growth in weekly downloads, peaking at around 13K in mid-March. The app also had a significant increase in weekly active users, growing from 310K at the beginning of January to approximately 368K by the end of March.

Zalando – Online fashion experienced a notable rise in weekly downloads, with numbers reaching around 9.6K by the last week of March. However, weekly active users saw a decline from 213K at the start of January to about 181K by the end of the quarter.

H&M - we love fashion had a gradual increase in weekly downloads, culminating at around 8.7K in the last week of March. Active users fluctuated slightly, starting at 139K in late December and ending the quarter with approximately 131K.

LightInTheBox showed consistent weekly download numbers, with a peak of around 4.8K in the first week of March. Weekly active users remained relatively stable, hovering around 21K throughout the quarter.

NA-KD - Shop Fashion Online exhibited moderate fluctuations in weekly downloads, peaking at approximately 3.7K in late February. Active users maintained a steady trend, ranging from 16.9K at the end of December to about 18.3K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.