AI Insights · Timothy · April 2023
Top 5 Apparel Apps in Russia: Q1 2023 Performance
Explore the performance of the top 5 apparel apps in Russia for Q1 2023, including weekly downloads, revenue, and active user trends.
In the first quarter of 2023, the top apparel applications in Russia showed varied performance in terms of downloads and active users. Here, we break down the weekly data for the top 5 apps.
SHEIN - Shopping Online saw consistent weekly downloads, peaking at around 33.6K in the first week of January and maintaining an average of around 28K to 32K throughout the quarter. Active users for the app fluctuated, starting at 474.5K in late December and reaching a high of 570.2K in early January before gradually declining to 435K by the end of March.
ZARA experienced steady weekly downloads, with a notable peak of 5.4K in the first week of January. Active users showed variability, starting at 20.8K in late December, peaking at 28.6K in early January, and ending the quarter at 12.8K.
ASOS - Discover Fashion Online maintained a stable download rate throughout the quarter, averaging around 4K to 5K downloads weekly. Active users saw a dip from 23.4K in late December to a low of 10.1K in early March, before rebounding to 24.5K by the end of March.
Trendyol: Fashion & Trends had weekly downloads ranging from 2.7K to 7.4K, with a significant spike in the last week of March. Active users remained relatively stable, starting at 165.9K in late December and peaking at 222.8K by the end of March.
MANGO - Online fashion showed a gradual increase in weekly downloads, reaching around 3.1K in the last week of February. Active users exhibited minor fluctuations, starting at 22.5K in late December and maintaining around 23K to 24K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
