Top 5 Apparel Apps Performance in Serbia for Q1 2023

Throughout the first quarter of 2023, the top 5 apparel applications in Serbia showed varied performance trends. Here’s a closer look at their weekly downloads and overall performance.

H&M - we love fashion experienced fluctuations in weekly downloads throughout the quarter. Starting at approximately 4.9K downloads in the final week of December 2022, the app saw a dip to 3.1K in the first week of January. However, it bounced back, reaching around 5.1K downloads by mid-March, before dropping to 2.9K by the end of the quarter.

ZARA maintained a relatively stable download rate with minor variations. Beginning the quarter with 3.1K downloads, the app's downloads decreased to about 1.9K in early January. The numbers remained steady around 1.4K to 1.5K downloads per week towards the end of March.

SHEIN - Shopping Online showed a consistent upward trend in weekly downloads. Starting with 803 downloads at the end of December, the app's downloads steadily increased, peaking at around 1.7K by the end of March.

BERSHKA witnessed a decline in its weekly downloads over the quarter. From 1.4K downloads in late December, the numbers fell to approximately 605 by the end of March, indicating a gradual decrease in new users.

Stradivarius - Clothing Store also saw a downward trend in its weekly downloads. The app started with 1.2K downloads in the last week of December, and by the end of March, downloads had dropped to around 501.

The data for these insights comes from Sensor Tower, where more detailed analytics and trends can be explored.