AI Insights · Timothy · April 2023
Top 5 Apparel Apps in Romania Q1 2023 Performance Review
Explore the performance of the top 5 apparel apps in Romania during Q1 2023, highlighting their download and active user trends.
Throughout Q1 2023, the top 5 apparel apps in Romania demonstrated varied performance trends in terms of downloads and active users. Data from Sensor Tower provides insights into these trends.
SHEIN - Shopping Online had a dynamic quarter with weekly downloads fluctuating between approximately 69K and 126K. Notably, downloads peaked at around 126K during the week of March 13. Active users for the app saw a consistent increase, starting from 212K at the beginning of the quarter and reaching approximately 347K by the end of March.
ABOUT YOU Online Fashion Shop showed a significant rise in weekly downloads, with numbers growing from around 9.9K at the start of January to nearly 47.5K by the week of March 20. Active users also experienced an upward trend, starting at 132K and reaching approximately 177K by the end of the quarter.
Zalando – Online fashion maintained a relatively stable performance in terms of weekly downloads, with a notable peak of around 24.6K in the week of March 20. Active users fluctuated slightly but generally stayed within the range of 274K to 346K throughout the quarter.
Reserved experienced varied download numbers, peaking at around 29.1K during the week of March 20. Active users also showed a gradual increase, starting at 61.6K in late December and rising to approximately 66K by the end of March.
Nike: Shoes, Apparel, Stories saw weekly downloads ranging from around 7.7K to 16K, with a peak in the week of March 13. Active users increased from approximately 67.7K at the end of December to around 83.9K by mid-March, before slightly declining to 72.2K at the end of the quarter.
For more detailed insights and data on the performance of these apps, you can visit Sensor Tower.
