Top 5 Apparel Apps Performance on Unified Platform in Portugal, Q1 2023

In the first quarter of 2023, the top 5 apparel apps in Portugal demonstrated varied performance metrics on the unified platform, which includes data from both iOS and Android. Here's a closer look at the trends for each app based on data from Sensor Tower.

SHEIN - Shopping Online experienced notable weekly download numbers, starting at approximately 36.6K in late December and witnessing a general decline to around 22K by the end of March. Despite this, the app maintained a strong presence with weekly active users increasing from 426.8K to 512.9K throughout the quarter.

ABOUT YOU Online Fashion Shop showed a relatively stable download trend, averaging around 10K weekly downloads with minor fluctuations. Active user numbers hovered consistently around 110K, demonstrating steady engagement from the user base.

Nike: Shoes, Apparel, Stories saw a decline in weekly downloads from approximately 9.7K at the beginning of the quarter to around 5.8K by the end. Active users also showed a slight decrease, starting at about 98.3K and ending at around 94K.

ZARA had a more fluctuating download pattern, beginning with 18.7K downloads and dropping to around 4.6K by the end of March. The app's active user base showed a downward trend initially, but managed to recover slightly, finishing the quarter with approximately 55.9K active users.

JD Sports experienced a steady decline in downloads, from 7.1K to about 2.4K over the course of the quarter. Active user numbers also decreased, starting at 25.6K and ending the quarter at around 19K.

For more detailed insights and analysis, visit Sensor Tower.