Top 5 Apparel Apps in Poland Q1 2023

In the first quarter of 2023, the top 5 apparel apps in Poland demonstrated notable performance trends. The data provided by Sensor Tower offers an insightful look into weekly downloads and active user metrics for these leading applications.

SHEIN - Shopping Online saw a dynamic quarter with weekly downloads fluctuating between approximately 52K and 93K. Notably, the highest downloads were recorded in the week of January 9, reaching 93K. Concurrently, weekly active users for the app showed a consistent upward trajectory, growing from around 537K at the start of the quarter to nearly 781K by the end of March.

Reserved experienced a more varied trend in downloads, starting strong with about 59K in the last week of December and dropping to around 26K by the end of February. However, a resurgence was noted in March, peaking at 56K in the final week. Active users for Reserved remained relatively stable, fluctuating between 320K and 382K throughout the quarter.

Zalando – Online fashion had a steady performance in terms of downloads, maintaining figures in the range of 31K to 39K. The highest weekly downloads were observed in mid-January with approximately 39K. The app sustained an active user base ranging from about 812K to 969K, with a notable peak towards the end of January.

efootwear.eu online shoe store displayed a consistent increase in weekly downloads, starting at 6.9K in late December and rising to a peak of 29K by the end of March. The app's active user base also grew steadily, beginning at 96K and reaching around 135K towards the quarter's close.

H&M - we love fashion observed a steady download rate throughout the quarter, ranging from 16K to 23K. The highest weekly downloads were recorded at the end of March with approximately 23K. Active users for H&M showed a slight increase over the quarter, starting at about 452K and reaching 445K by the end of March.

For more detailed insights and data on app performance, visit Sensor Tower.