AI Insights · Timothy · April 2023
Top 5 Apparel Apps in Peru: Q1 2023 Performance
Discover how the top 5 apparel apps performed in Peru during Q1 2023, with insights into their weekly downloads and active user trends.
In Q1 2023, the top 5 apparel apps in Peru showcased varied performance trends in downloads and active users. Here’s a detailed look at their metrics:
SHEIN - Shopping Online experienced notable weekly download fluctuations, starting at around 12.8K in late December and peaking at 19.4K in mid-January. By the end of March, downloads stabilized at approximately 16.8K. Active users showed a consistent increase, beginning at 176K and reaching 215K by the end of the quarter.
adidas: Shop Shoes & Clothing had a strong start with downloads peaking at 22.2K in mid-January. However, a decline followed, with downloads dipping to about 7.1K by mid-March before slightly recovering to 11.3K at the end of the quarter. Active users followed a similar trend, starting at 204K and fluctuating before settling at 184K.
ZARA maintained a steady weekly download range between 2.6K and 4.6K throughout the quarter. Active users remained relatively stable, starting at 19.7K and closing at 20.3K, indicating consistent user engagement.
PatPat - Kids & Baby Clothing saw weekly downloads vary, peaking at 4.3K in early January and hovering around 2.5K towards the end of March. Active users showed a slight decline, beginning at 11.9K and ending at 12.4K, with a peak of 15.5K in early January.
CIDER - Clothing & Fashion displayed a gradual increase in weekly downloads, starting at 1.1K in early January and reaching 3K by the end of March. Active users also increased steadily, from 3.1K in late December to 6.3K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
