Top 5 Apparel Apps in Oceania - Q1 2023 Performance

The first quarter of 2023 saw notable performance trends among the top 5 apparel apps in Oceania. This analysis, based on data from Sensor Tower, provides insights into the weekly downloads and active users for these leading apps.

SHEIN - Shopping Online experienced consistent weekly downloads, starting at approximately 44.8K and peaking at 51K in the week of January 9. The app maintained a steady active user base, growing from 676K at the beginning of the quarter to around 781K by the end of March.

Nike: Shoes, Apparel, Stories saw a varying trend in weekly downloads, beginning at 18.9K and fluctuating to end at about 15.3K. The active user numbers also showed slight fluctuations, starting at 155K and ending at approximately 143K.

H&M - we love fashion had a steady increase in weekly downloads, especially notable mid-quarter. Downloads peaked at 9.1K in the week of March 13. Active users for H&M remained relatively stable, starting at 117K and ending close to 109K towards the end of March.

Cotton On displayed a consistent pattern in weekly downloads, beginning at 11.2K and stabilizing around 5.9K by the end of the quarter. The app's active user base showed minor fluctuations, averaging around 44K throughout this period.

Country Road - Since 1974 saw significant spikes in weekly downloads, particularly in the week of February 20, reaching an impressive 46.3K. However, the downloads stabilized back to around 1.5K by the end of March.

For more detailed insights and data, visit Sensor Tower.