Top 5 Apparel Apps in New Zealand Q1 2023 Performance

During the first quarter of 2023, the top 5 apparel apps in New Zealand on a unified platform demonstrated varied performance in terms of weekly downloads and active users. Below is a detailed analysis of each app's metrics, with data sourced from Sensor Tower.

SHEIN - Shopping Online saw its weekly downloads fluctuating, starting at around 9.3K in late December and peaking at approximately 10.7K in early January. Downloads then dipped to around 6.9K by early February before stabilizing between 7.3K and 7.9K towards the end of March. The app maintained a steady number of weekly active users, starting at 118.5K and slightly decreasing to around 115.7K by the end of the quarter.

Nike: Shoes, Apparel, Stories experienced a mix of ups and downs in weekly downloads, beginning at approximately 2K and dipping to around 1.5K in late February. Downloads picked up slightly to reach around 1.6K by the end of March. Active users fluctuated throughout the quarter, starting at 14.8K and ending at around 14K.

JD Sports had a notable decline in weekly downloads, starting at around 2.2K in late December and dropping to approximately 1K by the end of March. The number of active users followed a similar trend, beginning at 7.5K and dropping to around 5.6K by the end of the quarter.

Glassons showed some stability in weekly downloads, starting at around 1.4K and maintaining figures between 900 and 1.3K throughout the quarter. Active users remained relatively stable, starting at 10.7K and ending at around 10.5K.

Cotton On had a more consistent performance in weekly downloads, ranging from approximately 800 to 1.5K throughout the quarter. Active users showed minor fluctuations, starting at 5.9K and ending at around 5.3K by the end of March.

Overall, these top 5 apparel apps displayed varied trends in downloads and active users during Q1 2023. For more detailed insights and data, visit Sensor Tower.