Top 5 Apparel Apps Performance in Norway, Q1 2023

In the first quarter of 2023, the top 5 apparel applications in Norway displayed a range of performance trends in terms of downloads and active users. This data, sourced from Sensor Tower, provides valuable insights into the dynamics of these popular apps.

Zalando – Online fashion saw its weekly downloads fluctuate slightly, starting at around 3.6K in late December and ending at approximately 2.8K by late March. The app's weekly active users showed a declining trend initially, dropping from 125K to around 100K by mid-February, but then experienced a recovery, reaching nearly 108K by the end of the quarter.

H&M - we love fashion experienced a notable increase in downloads towards the end of the quarter, peaking at about 3.8K in the final week of March. The app's active users, however, followed a different trend. Starting at approximately 86K in late December, the number decreased to around 72K by early March, with a slight recovery to 78K by the end of the quarter.

SHEIN - Shopping Online had a consistent rise in weekly downloads throughout the quarter, beginning at 1.8K in late December and climbing to 3.1K by the end of March. The app's active users mirrored this growth, increasing steadily from around 57K to 59K over the same period.

LightInTheBox showed a relatively stable download trend, with weekly downloads hovering around 2K. Active users also remained consistent, starting at approximately 9K and slightly increasing to around 10K by the end of the quarter.

ZARA exhibited an overall upward trend in weekly downloads, beginning at around 1.8K in late December and reaching 1.6K by the end of March, despite some fluctuations. The app's active users remained relatively stable, with minor variations, starting at around 24K and ending the quarter at a similar level.

For more detailed insights and data, visit Sensor Tower.