Top 5 Apparel Apps Performance in the Netherlands in Q1 2023

In the first quarter of 2023, the top 5 apparel apps in the Netherlands showcased varying trends in weekly downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

SHEIN - Shopping Online experienced a steady increase in weekly downloads, starting from approximately 20.4K at the end of December 2022 and rising to around 32.3K by the end of March 2023. The app also saw a consistent growth in weekly active users, beginning at approximately 633.6K and reaching around 906.8K by the end of the quarter.

Zalando – Online fashion had a fluctuating download trend, starting the quarter with about 19.4K downloads, dropping to around 7.5K by early March, and then climbing back to approximately 13K by the end of March. The weekly active users showed a slight decline overall, starting from 345.1K and ending the quarter at roughly 299.6K.

C&A Mode Online Shop maintained a relatively stable download trend, beginning with around 7.3K downloads and peaking at approximately 10.4K in the last week of March. The active user count also saw a gradual increase, moving from about 23.1K at the start of the quarter to roughly 30.3K by the end.

ABOUT YOU Online Fashion Shop showed a consistent rise in weekly downloads, starting at around 2.9K and reaching approximately 7.5K by the end of March. The weekly active users also increased, starting from about 62.5K and peaking at roughly 75.6K in the third week of March, before slightly dropping to around 73.2K by the end of the quarter.

H&M - we love fashion saw moderate fluctuations in downloads, starting at about 5.6K, peaking at approximately 8.3K in mid-March, and ending the quarter with around 7.6K downloads. The active user trend showed slight variability but remained relatively stable, starting at roughly 215.6K and ending the quarter at around 210.5K.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.