Top 5 Apparel Apps in Mexico Q1 2023 Performance

The first quarter of 2023 revealed interesting trends for the top 5 apparel apps in Mexico, based on data from Sensor Tower. Here’s a closer look at the performance of SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, adidas: Shop Shoes & Clothing, LightInTheBox, and FARFETCH - Shop Luxury Fashion.

SHEIN - Shopping Online had a strong start in weekly downloads, peaking at around 500K in the week of February 20. Downloads remained robust throughout the quarter, with a slight decline to approximately 381K by the end of March. Weekly active users also saw an upward trend, starting at 4.2M and reaching a high of 5M in late February, before stabilizing around 4.6M by the quarter's end.

Nike: Shoes, Apparel, Stories experienced a gradual decline in weekly downloads from about 147K at the beginning of January to 82K by the end of March. Active users mirrored this trend, starting at 740K and ending the quarter with approximately 688K.

adidas: Shop Shoes & Clothing showed fluctuations in weekly downloads, peaking at around 72K in the first week of January and dropping to a low of 11K by the week of March 20. Active users started at 331K, peaked at 394K in early January, and saw a decline to about 297K by the end of March.

LightInTheBox maintained relatively stable weekly downloads, ranging between 16K and 52K throughout Q1. Active users started at 54K and saw a gradual increase, reaching around 47K by the end of March.

FARFETCH - Shop Luxury Fashion experienced relatively stable download numbers, with a peak of 34K in early January and a low of 19K by mid-February. Active users fluctuated slightly, starting at 51K and ending the quarter at around 55K.

These insights are based on data from Sensor Tower. For more detailed insights and analysis, visit Sensor Tower's official website.