Top 5 Apparel Apps Performance on Unified Platform in Middle East Q1 2023

Throughout Q1 2023, the top 5 apparel applications in the Middle East exhibited diverse performance trends in terms of downloads and active users. Here’s a detailed look at their metrics:

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from around 196K at the end of December 2022 and peaking at approximately 257K in the final week of March 2023. Active users also showed a significant upward trend, beginning at 4M and reaching about 5.6M by the end of the quarter.

Namshi - We Move Fashion experienced fluctuating download numbers, starting at 47K in late December and reaching a high of 69K in the week of January 23. The app's active users remained relatively stable, hovering around 290K to 330K throughout the quarter.

Styli-Online Fashion Shopping showed a gradual rise in downloads, moving from 24K in late December to nearly 49K by the end of March. Active users increased from about 101K to 134K over the same period, indicating growing engagement.

VOGACLOSET - فوغا كلوسيت demonstrated a notable rise in downloads, starting at 12K in late December and climbing to approximately 45K by the final week of March. The app also saw a consistent increase in active users, from 63K to 103K during the quarter.

adidas: Shop Shoes & Clothing experienced moderate growth in downloads, beginning at 19K in late December and reaching about 27K by the end of March. Active users also showed a slight upward trend, increasing from 146K to around 172K over the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.