Top 5 Apparel Apps Performance on Unified Platform in Madagascar in Q1 2023

During the first quarter of 2023, the top 5 apparel applications in Madagascar exhibited varied performance trends across weekly downloads and active users. This data, sourced from Sensor Tower, provides valuable insights into the market dynamics of these popular apps.

SHEIN-Shopping Online saw a steady increase in weekly downloads, starting from 269 in late December and reaching a peak of 504 by the end of January. The app maintained a consistent download rate throughout the quarter, closing March with 404 downloads. Active users also showed growth, beginning at 1.7K and peaking at about 2.3K towards the end of the quarter.

AfroMode: outfits inspiration had modest download numbers, fluctuating between 28 and 67 weekly downloads. Despite the lower figures, the app maintained a consistent presence in the market, with notable peaks of 67 downloads in early January and 57 in late February.

Zara experienced relatively low download numbers, varying between 9 and 54 per week. The active user base showed slight fluctuations, starting at 564 and ending the quarter at 508. The highest download peak was 54 in the first week of January.

Myntra - Fashion Shopping App exhibited consistent weekly downloads, ranging from 10 to 16. Active users remained stable, starting at 243 and peaking at 290 in mid-January before stabilizing around 264 by the end of March.

Soni Fashion - 1Gram Jewellery showed gradual growth in weekly downloads, starting from 4 and peaking at 22 in mid-March. Active users increased steadily from 36 in late January to a peak of 51 by mid-March, before slightly decreasing to 44 at the end of the quarter.

For more detailed insights and data, visit Sensor Tower.