AI Insights · Timothy · April 2023
Top 5 Apparel Apps Performance in Latin America, Q1 2023
Explore the performance trends of the top 5 apparel apps in Latin America during Q1 2023, including downloads and active user metrics.
The first quarter of 2023 saw dynamic trends for the top 5 apparel apps in Latin America on a unified platform. Here’s a closer look at the performance of these leading apps.
SHEIN - Shopping Online observed a consistent increase in weekly downloads, starting at 1.39M in late December 2022 and peaking at approximately 1.80M in the week of March 20. Weekly active users also showed a steady upward trajectory, moving from around 23.9M to nearly 27M by the end of March.
adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads, with numbers starting at 153K in late December and reaching a low of around 71K in the week of March 20 before a slight recovery to 98K by the end of the quarter. Active users had a gentle decline from 1.44M to approximately 1.34M over the same period.
Nike: Shoes, Apparel, Stories saw a gradual decline in weekly downloads, starting at 147K and dropping to about 82K by the end of March. The app's active users remained relatively stable, hovering around 700K throughout the quarter.
ZARA had a varied trend in weekly downloads, beginning at 92K in late December and fluctuating before ending the quarter at approximately 56K. Weekly active users showed a slight decline from 463K to about 399K by the end of March.
C&A Pay witnessed a decrease in weekly downloads, starting at 71K and ending at around 46K. However, the app's active user base showed a positive trend, increasing from 516K to about 548K over the quarter.
Data for this analysis was provided by Sensor Tower. For more detailed insights, visit Sensor Tower’s platform.
