AI Insights · Timothy · April 2023
Top 5 Apparel Apps Performance in Kenya - Q1 2023
Discover the performance trends of the top 5 apparel apps in Kenya during Q1 2023, including weekly downloads and active user data.
The first quarter of 2023 saw notable activity in the apparel app market in Kenya. Here’s a closer look at the performance of the top 5 apparel apps based on data from Sensor Tower.
SHEIN - Shopping Online experienced an upward trend in weekly downloads, peaking at around 4.6K in mid-March. Weekly active users also showed a positive trend, increasing from approximately 28.9K at the start of the quarter to 34.8K by mid-March.
ZARA saw fluctuating download numbers, with a high of about 2K in the week of March 20. Active users for the app grew steadily, starting at 6.1K at the beginning of the quarter and reaching 7.7K by the end of March.
Fashion Nova - Online Shopping had a varied performance in downloads, peaking at 1.8K in the week of March 20. Active users saw a slight increase, starting at 10.2K at the beginning of the quarter and ending at 10K by the end of March.
Bellewholesale showed a gradual increase in downloads throughout the quarter, peaking at 1.4K in the week of March 20. Active users rose from approximately 2K at the start of the quarter to 1.8K by the end of March.
PrettyLittleThing experienced a steady increase in downloads, with a peak of 1.2K in the week of March 20. Active users also saw growth, starting at 6.2K and reaching 6.9K in mid-March.
For more detailed insights and data, visit Sensor Tower.
