Top 5 Apparel Apps on Unified Platform in Ireland, Q1 2023

The first quarter of 2023 revealed interesting trends for the top 5 apparel apps on a unified platform in Ireland. Here's a closer look at their performance:

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting with 9.5K at the end of December and hitting a low of 7.6K in early February. However, it rebounded to 9.8K by the end of March. The app maintained a consistent rise in weekly active users, growing from 198K to 235K throughout the quarter.

Zalando – Online fashion saw a modest but steady number of weekly downloads, peaking at 2.8K in late January before settling around 2K by the end of March. Active users showed a slight decline from 39.2K to 35.1K over the same period.

Nike: Shoes, Apparel, Stories had varied weekly download numbers, starting at 3.2K in late December and fluctuating around 2.1K to 2.7K throughout the quarter. Active users peaked at 50K in early January but gradually declined to around 43.6K by the end of March.

ASOS - Discover Fashion Online maintained a stable download rate, with numbers mostly ranging between 1.8K and 2.5K. Weekly active users fluctuated but ended the quarter at 22.1K, up from 23.3K at the start.

H&M - we love fashion saw significant spikes in weekly downloads, notably reaching 3.2K in late January and 2.9K in mid-March. Active users also showed peaks, hitting 52K in late January but tapering off to 41.8K by the end of March.

These insights, sourced from Sensor Tower, provide a snapshot of the performance metrics for these leading apparel apps in Ireland. For more detailed data and analysis, visit Sensor Tower.