AI Insights · Timothy · April 2023
Top 5 Apparel Apps in Hungary Q1 2023 Performance Review
Explore the performance trends of the top 5 apparel applications on a unified platform in Hungary during Q1 2023, based on Sensor Tower data.
In the first quarter of 2023, the top 5 apparel apps in Hungary demonstrated varied performance trends in terms of downloads and active users. Here’s a detailed look at their metrics:
SHEIN - Shopping Online saw a solid presence in Hungary, with weekly downloads peaking at approximately 28K in early January and maintaining a steady range around 20K to 27K throughout the quarter. The app's weekly active users showed a robust upward trend, starting from around 189K at the end of December and escalating to roughly 272K by the end of March.
Reserved experienced significant growth in weekly downloads, starting from a modest 133 in early February and surging to about 28K by mid-March. Similarly, its weekly active users saw a striking increase from around 737 at the end of December to over 36K by the end of March.
Zalando – Online fashion maintained a steady download rate, hovering around 6K to 9K weekly. Its weekly active users showed a slight fluctuation but generally remained stable, ranging from approximately 138K to 156K throughout the quarter.
ABOUT YOU Online Fashion Shop showed consistent download figures, with numbers fluctuating between 6K and 10K weekly. The app’s active users increased significantly, starting from around 67K at the end of December and reaching nearly 89K by the end of March.
Nike: Shoes, Apparel, Stories had a relatively stable performance in terms of downloads, ranging from 3.5K to 5K weekly throughout the quarter. Its weekly active users showed minor fluctuations but stayed within the 27K to 30K range.
For more detailed insights and data, visit Sensor Tower.
