AI Insights · Timothy · April 2023
Top 5 Apparel Apps in Guatemala for Q1 2023
Explore the performance of the top 5 apparel apps in Guatemala during Q1 2023, featuring insights on downloads, active users, and trends from Sensor Tower.
In the first quarter of 2023, the top 5 apparel applications in Guatemala—SHEIN - Shopping Online, ZARA, PatPat - Kids & Baby Clothing, BERSHKA, and FARFETCH - Shop Luxury Fashion—showed varied performance in terms of downloads and active users.
SHEIN - Shopping Online had an impressive quarter with weekly downloads peaking at around 14.5K in early January and mid-March. Weekly active users also climbed steadily, starting from 182K at the end of December to reaching over 217K by mid-March.
ZARA experienced a more modest performance. Weekly downloads fluctuated, peaking at just over 1K in late March. Active users saw a slight dip from around 7.3K in early January to approximately 6.2K by the end of March.
PatPat - Kids & Baby Clothing saw a steady but lower download rate, with numbers hovering around 1.3K in early January and decreasing to around 700 in late March. Active users also saw a decline from approximately 4.7K in early January to 3.5K by the end of March.
BERSHKA had a relatively stable performance with weekly downloads ranging between 500 and 1.1K throughout the quarter. Active users started at around 5.5K in early January but dropped to approximately 4K by the end of March.
FARFETCH - Shop Luxury Fashion maintained a consistent download rate, with weekly downloads peaking at around 1K in early January and stabilizing around 400-500 towards the end of March. Active users showed a slight decline from around 1.9K in early January to approximately 1.4K by the end of March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
