Top 5 Apparel Apps in Ghana: Q1 2023 Performance

In the first quarter of 2023, the top 5 apparel applications in Ghana demonstrated varying trends in weekly downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

SHEIN-Shopping Online saw a consistent increase in weekly downloads, starting from 2.2K in late December 2022 and peaking at around 4.1K by the end of March 2023. The app also experienced a significant rise in weekly active users, growing from 11.5K to approximately 17.7K over the same period.

AfroMode: outfits inspiration showed a notable upward trend in weekly downloads, beginning at 903 in late December 2022 and reaching about 1.8K by early March 2023. However, by the end of the quarter, downloads had decreased to around 1.2K.

African Fashion Dresses experienced a gradual increase in weekly downloads throughout Q1 2023. Starting with 360 downloads in late December 2022, the app saw a steady rise, peaking at 561 by mid-March before slightly dropping to 484 at the end of the quarter.

AFRICAN FASHION 2024 had a relatively stable download rate. The app's downloads fluctuated slightly, beginning at 394 in late December 2022 and ending at 235 in late March 2023, with minor variations in between.

WOMEN AFRICAN STYLES 2023 displayed a consistent download trend, starting from 231 in late December 2022 and peaking at 381 by mid-March. Downloads slightly decreased to 337 by the end of March. The app's weekly active users showed a slight increase, from 1.7K in late December 2022 to approximately 1.7K by the end of March 2023, with minor fluctuations.

For more detailed insights and data, visit Sensor Tower.