AI Insights · Timothy · April 2023
Top 5 Apparel Apps in the UK in Q1 2023
Discover the performance trends of the top 5 apparel apps in the UK during Q1 2023, including weekly downloads and active users.
In the first quarter of 2023, the top 5 apparel applications in the United Kingdom showed varying trends in weekly downloads and active users. Below, we explore the performance of these apps, with data sourced from Sensor Tower.
SHEIN - Shopping Online saw a consistent pattern in weekly downloads, starting at around 98K in late December and peaking at 109K in the week of March 20. Active users fluctuated, beginning the quarter at approximately 2.5M and rising to 2.6M by the end of March.
JD Sports experienced a notable decline in weekly downloads, from 71K in late December to around 27K by the end of March. Active users also saw a downward trend, falling from 309K to 233K over the same period.
CIDER - Clothing & Fashion had a varied performance in weekly downloads, starting at 30K and reaching a high of 45K in the last week of March. Active users increased from 156K to 201K throughout the quarter.
Nike: Shoes, Apparel, Stories maintained relatively stable weekly downloads, fluctuating between 20K and 30K. Active users saw some fluctuations, starting at 329K and peaking at 414K in early January, before stabilizing around 365K at the end of March.
Lastly, ASOS - Discover Fashion Online experienced a slight decline in weekly downloads, starting at 33K and ending the quarter at 24K. Active users showed some variability, beginning at 386K and ending at 334K.
For more detailed insights and data, visit Sensor Tower.
