AI Insights · Timothy · April 2023
Top 5 Apparel Apps Performance in France - Q1 2023
Discover the performance trends of the top 5 apparel apps in France during Q1 2023, including weekly downloads and active users.
In the first quarter of 2023, the top five apparel applications in France showcased varying trends in weekly downloads and active user metrics. Here’s a detailed overview of their performance according to Sensor Tower data.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at around 109K in the last week of March. The app maintained strong engagement with weekly active users rising steadily from 1.67M at the beginning of January to approximately 2.16M by the end of March.
Zalando – Online fashion experienced a decline in weekly downloads, starting from 64K in late December and dropping to around 33K by the end of March. Active users exhibited a fluctuating trend, beginning at 907K and dipping to around 739K by the end of the quarter.
Nike: Shoes, Apparel, Stories had a peak in weekly downloads in early January with 42K, followed by a decline to 30K at the beginning of February and then a gradual increase to 32K by the end of March. Active users also showed a fluctuating pattern, starting at 467K in late December and reaching approximately 550K by the end of March.
H&M - we love fashion showed an initial spike in weekly downloads in early January with 38K, followed by fluctuations and ending the quarter at around 17K. Active users were relatively stable, starting at 455K and ending at approximately 474K.
ZARA had weekly downloads start at 22K in late December, with minor fluctuations throughout the quarter, ending at 20K in late March. Active users showed a slight decline from 273K in late December to around 252K by the end of March.
These insights into the top apparel apps highlight the dynamic nature of user engagement and app popularity. For more detailed insights, visit Sensor Tower.
