Top 5 Apparel Apps in Finland Q1 2023 Performance

During the first quarter of 2023, the top 5 apparel applications in Finland exhibited varied performance trends across downloads and active users. Below, we delve into the specifics for each app.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at around 3.1K in late December 2022 and peaking at approximately 4.6K in mid-March 2023. In terms of weekly active users, the app maintained a stable range, fluctuating between 69.7K and 73.8K over the quarter.

Zalando – Online fashion experienced a dip in weekly downloads initially, falling from 5K at the end of December to around 2.3K by late February. However, a notable surge was observed in the last week of March, with downloads spiking to 6.8K. The app's weekly active users showed a downward trend, starting at 105.8K and dropping to approximately 87.1K by mid-February, before recovering slightly to 94.1K by the end of March.

ABOUT YOU Online Fashion Shop had a steady increase in weekly downloads, beginning with around 1.4K in late December and reaching a peak of approximately 2.2K in mid-March. The weekly active users for the app remained relatively stable, fluctuating between 20.5K and 24.1K throughout the quarter.

H&M - we love fashion showed a gradual increase in weekly downloads, starting at 1.9K in late December and peaking at around 2.5K in mid-March. The app's weekly active users exhibited a downward trend from 83K at the beginning of January to approximately 67.5K in early March, followed by a slight recovery to 72.5K by the end of the quarter.

LightInTheBox had modest weekly download numbers, ranging from 960 to 1.4K over the quarter. Weekly active users for the app showed a steady increase from 4.7K at the end of December to around 5.9K by the end of March.

These insights are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.