Top 5 Apparel Apps in Estonia Q1 2023 Performance

In the first quarter of 2023, the top 5 apparel applications in Estonia exhibited diverse performance trends. Here's a closer look at their weekly downloads and active user metrics.

SHEIN - Shopping Online saw a significant increase in weekly downloads, starting from 737 in late December 2022 and peaking at 2.3K in mid-March. The app's downloads remained robust throughout the quarter, reaching a high of 2.3K during the week of March 13 and slightly tapering off to 1.7K by the end of March.

Zalando – Online fashion also experienced a steady rise in weekly downloads. Beginning with 997 downloads in the last week of December 2022, the app's downloads peaked at around 1.8K in mid-March. The latter part of the quarter saw consistent performance, with weekly downloads hovering around 1.7K to 1.8K.

ABOUT YOU Online Fashion Shop demonstrated fluctuating download numbers. Starting strong with 1.2K downloads in the first week of January, the app experienced a dip to 786 in late January. However, it rebounded to reach 1.8K by mid-February, maintaining a steady flow of downloads around 1.1K to 1.4K towards the end of the quarter.

BestSecret showed a gradual increase in weekly downloads throughout the quarter. The app started with 279 downloads in late December 2022 and steadily climbed to 520 by the end of March. Notable peaks were observed in mid-March, where downloads reached 446.

H&M - we love fashion had a varied download performance. Downloads began at 186 in late December 2022, with a notable spike to 666 in early January. The app's downloads then fluctuated between 191 and 464, with the highest point in mid-March.

This data, sourced from Sensor Tower, provides a comprehensive overview of the download trends for these leading apparel apps in Estonia for Q1 2023. For more detailed insights and analytics, visit Sensor Tower.