Top 5 Apparel Apps in Colombia Q1 2023 Performance

In the first quarter of 2023, Colombia's top 5 apparel apps demonstrated varied performance trends in downloads and active users. Here's a closer look at how each app fared during this period, based on data from Sensor Tower.

SHEIN - Shopping Online saw a notable uptick in weekly downloads, peaking at 30.5K in the final week of February. The app's active users steadily increased from approximately 994.9K at the end of December to around 1.14M by the end of March.

adidas: Shop Shoes & Clothing experienced fluctuating download numbers, with a high of 37.9K in the first week of January and a low of 5.9K in mid-March. The active user base remained relatively stable, starting at 276.9K and ending at 253.9K.

FARFETCH - Shop Luxury Fashion had modest weekly download figures, with a peak of 5.4K in early January. Active users showed a slight decline, from 7.2K at the end of December to 6.2K by the end of March.

ZARA maintained consistent download numbers, ranging from 2K to 6.7K throughout the quarter. The app's active users hovered around the 21K mark, showing minor fluctuations.

BERSHKA also exhibited steady download figures, peaking at 5.8K in the first week of January. Active users decreased from 19.7K at the end of December to 11.3K by the end of March.

For more detailed insights and data, visit Sensor Tower.